Privacy Policy

1. Information we collect

We may collect the categories of information below, depending on how you use the Site.

• Information you provide. If you submit our Partner or qualification form (“Apply”), we may collect your name, email address, phone number, state, business type, business description, revenue and profitability ranges, how you heard about us, and whether you are an equity decision maker for the business.
• Scheduling and booking. If you use our scheduling page, information you submit may be collected or processed by our third-party scheduling provider (Zoho Bookings) according to its terms and policies.
• Usage and technical data. We and our service providers may collect information such as IP address, browser type, device type, approximate location derived from IP, pages viewed, referring URLs, and dates and times of access. We may use analytics tools (such as Vercel Analytics) to understand how the Site is used.
• Cookies and similar technologies. The Site may use cookies, local storage, or similar technologies to operate the Site, remember preferences, measure performance, and improve security.

2. How we use information

We use information for purposes such as:

• Evaluating whether a potential partnership or conversation may be a fit;
• Communicating with you about your inquiry or scheduling;
• Operating, maintaining, and improving the Site and our services;
• Security, fraud prevention, and debugging;
• Complying with law and enforcing our rights; and
• Other purposes we describe at the time of collection or with your consent.

3. How we share information

We may share information with:

• Service providers who perform services on our behalf (for example, hosting, analytics, CRM, scheduling, and email delivery). These providers are contractually obligated to use information only as directed.
• Professional advisors and others when required for legal, tax, or corporate purposes.
• Authorities when required by law, subpoena, or valid legal process, or to protect the rights, property, or safety of us, our users, or others.
• Business transfers in connection with a merger, acquisition, restructuring, or sale of assets, subject to appropriate safeguards.

We do not sell your personal information for monetary consideration as defined under applicable U.S. state privacy laws that require such a statement. We may use advertising or analytics services that process data as described in their policies.

4. Third-party services

The Site integrates with third-party services such as Zoho CRM (lead intake), Zoho Bookings (scheduling), and Vercel (hosting and analytics). Those providers’ privacy practices are governed by their own policies. We encourage you to review them.

5. Data retention and security

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer period is required by law. We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission over the Internet is 100% secure.

6. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or restrict or object to certain processing of your personal information, or to receive a copy in a portable format. To exercise these rights, contact us at legal@xsquaredlife.com. We may need to verify your identity before responding. You may also have the right to appeal a decision regarding your request where applicable law provides for an appeal.

You can control cookies through your browser settings. If you disable cookies, parts of the Site may not function properly.

7. Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us at legal@xsquaredlife.com and we will take steps to delete it.

8. International users

We are based in the United States. If you access the Site from outside the United States, you understand that your information may be processed in the United States and other countries where we or our providers operate.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Effective” date at the top. Your continued use of the Site after changes constitutes your acceptance of the revised policy.

10. Contact us

For questions about this Privacy Policy or our privacy practices, contact legal@xsquaredlife.com. X Squared Systems, Inc., Plano, TX.

11. Governing law

This Privacy Policy is governed by the laws of the State of Texas, without regard to conflict-of-law principles, except where preempted by federal law.